Effective Date: October 22, 2026
Last Updated: October 22, 2026
Welcome to BlueGate Procure.
These Terms of Service (“Terms”) govern your access to and use of the BlueGate Procure website, products, software, platforms, tools, and services, including LeadOS, our advertising intelligence, automation, and lead optimization platform.
By accessing or using our website or services, you agree to these Terms. If you do not agree with these Terms, please do not use our services.
1. About BlueGate Procure
BlueGate Procure provides technology, automation, analytics, artificial intelligence, digital marketing, procurement, advertising intelligence, and related business solutions.
Our services may include software platforms, consulting services, automation solutions, analytics tools, digital marketing services, advertising technology, and integrations with third-party platforms.
2. LeadOS
LeadOS is an advertising intelligence, automation, and lead optimization platform provided by BlueGate Procure.
LeadOS is designed to help businesses evaluate advertising opportunities and improve advertising and lead-generation performance.
Depending on the features available and configured, LeadOS may support:
- Market and opportunity research
- Keyword intelligence
- Search-demand analysis
- Advertising opportunity scoring
- Campaign planning
- AI-assisted advertising strategy
- Campaign management
- Advertising performance reporting
- Lead capture workflows
- Lead qualification
- Conversion measurement
- Revenue analysis
- Gross-profit analysis
- Campaign optimization
- Workflow automation
Features may be added, modified, limited, or discontinued as LeadOS develops.
3. Google Ads and Google API Integration
LeadOS may integrate with Google services, including the Google Ads API.
Users may choose to authorize LeadOS to access permitted information associated with their Google Ads accounts.
Google authentication and authorization are handled through Google’s OAuth authorization mechanisms.
Depending on the permissions granted, LeadOS may use authorized Google Ads information to provide functionality including:
- Keyword research
- Keyword ideas
- Historical keyword analysis
- Campaign planning
- Campaign creation and management
- Advertising reporting
- Campaign performance analysis
- Conversion measurement
- Budget monitoring
- Advertising optimization
- Recommendations
Users may revoke Google account authorization through their Google Account security settings.
Use of Google services is also subject to Google’s applicable terms, policies, API requirements, and account rules.
4. Authorization to Access Third-Party Accounts
You must have appropriate authority to connect any Google Ads account, advertising account, CRM, business system, data source, or third-party service to BlueGate Procure or LeadOS.
You may not connect or attempt to access an account that you do not own or are not authorized to manage.
By connecting a third-party account, you authorize BlueGate Procure and LeadOS to process permitted information as necessary to provide the functionality you request.
5. Artificial Intelligence
Our services may use artificial intelligence to perform or assist with activities including:
- Research
- Data analysis
- Keyword classification
- Search-intent analysis
- Advertising strategy
- Campaign recommendations
- Lead analysis
- Reporting
- Performance analysis
- Optimization recommendations
- Workflow automation
Artificial intelligence can produce inaccurate, incomplete, or inappropriate results.
AI-generated information should therefore be reviewed before being used for material business, financial, advertising, regulatory, or operational decisions.
6. Human Oversight
LeadOS is designed to support business decision-making and automation rather than eliminate user responsibility.
Where applicable, LeadOS may provide human approval controls before certain material actions are implemented.
These may include:
- Initial campaign activation
- Significant budget changes
- Major targeting changes
- Material campaign strategy changes
Users remain responsible for determining whether recommendations and automated actions are appropriate for their business.
7. No Guarantee of Advertising Results
BlueGate Procure and LeadOS do not guarantee any particular advertising or business outcome.
We do not guarantee:
- Number of leads
- Lead quality
- Sales
- Revenue
- Profit
- Cost per lead
- Conversion rate
- Return on advertising spend
- Search-engine ranking
- Advertising approval
- Campaign approval
- Google Ads account approval
- Customer acquisition cost
Advertising results depend on numerous factors outside our control, including market conditions, competition, pricing, customer demand, advertising platforms, user decisions, budgets, website performance, and sales execution.
8. User Responsibilities
Users are responsible for:
- Providing accurate information
- Maintaining appropriate account authorization
- Protecting account credentials
- Reviewing advertising recommendations
- Reviewing campaign content
- Managing advertising budgets
- Monitoring campaigns
- Complying with applicable laws and regulations
- Complying with advertising-platform policies
- Maintaining necessary licenses or permissions
- Ensuring their products and services may legally be advertised
- Ensuring advertising claims are accurate
9. Prohibited Uses
You may not use BlueGate Procure or LeadOS to:
- Violate applicable laws or regulations
- Commit fraud or deception
- Access systems or accounts without authorization
- Circumvent advertising-platform policies
- Distribute malware or harmful software
- Interfere with systems or networks
- Misuse personal information
- Misrepresent products or services
- Impersonate another person or organization
- Conduct unauthorized advertising activities
- Use our services for unlawful, abusive, deceptive, or harmful activities
We may restrict or terminate access if we reasonably believe our services are being misused.
10. Privacy and Data
Our collection, use, processing, storage, and disclosure of personal information is governed by our Privacy Policy.
Users of LeadOS should review the Privacy Policy for additional information regarding Google API data, OAuth authorization, data retention, data deletion, and privacy rights.
11. Google User Data
Where LeadOS accesses information through Google APIs, such access is subject to user authorization and applicable Google policies.
LeadOS’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including applicable Limited Use requirements.
BlueGate Procure does not sell Google user data.
12. Intellectual Property
Unless otherwise stated, BlueGate Procure or its applicable licensors own the intellectual property associated with our website, services, software, branding, technology, workflows, platform architecture, documentation, and LeadOS.
These Terms do not transfer ownership of our intellectual property to users.
You may not copy, reproduce, reverse engineer, redistribute, sell, license, or commercially exploit our proprietary technology except where expressly authorized in writing or permitted by applicable law.
13. User and Customer Data
Users retain their applicable rights to information and content they provide through our services.
You grant BlueGate Procure the limited rights reasonably necessary to process such information for purposes of providing, securing, maintaining, supporting, and improving the services you request, subject to our Privacy Policy and applicable law.
14. Third-Party Services
BlueGate Procure and LeadOS may integrate with or depend on third-party services, including advertising platforms, artificial intelligence providers, cloud services, workflow platforms, analytics services, and communication providers.
Third-party services are governed by their own terms and policies.
BlueGate Procure does not control third-party platforms and cannot guarantee their continued availability, functionality, pricing, approval decisions, or policies.
15. Google and Other Platform Decisions
Google and other third-party platforms independently control their services.
BlueGate Procure is not responsible for third-party decisions involving:
- Advertising account approvals
- Advertisement approvals
- Advertisement disapprovals
- Account suspensions
- API availability
- API access levels
- API limitations
- Platform policy changes
- Search rankings
- Advertising costs
- Platform outages
16. Service Availability
We work to provide reliable services but cannot guarantee uninterrupted, error-free, or continuously available service.
Service availability may be affected by:
- Maintenance
- Software errors
- Network problems
- Infrastructure failures
- Cybersecurity events
- Third-party services
- API outages
- Authentication providers
- Advertising platforms
- Events outside our reasonable control
17. Changes to Services
BlueGate Procure may modify, improve, add, restrict, suspend, or discontinue features or services.
LeadOS is an evolving platform, and functionality may change as the product develops.
18. Suspension or Termination
We may suspend or terminate access to our services when reasonably necessary because of:
- Violation of these Terms
- Fraud or misuse
- Security risks
- Legal requirements
- Third-party platform restrictions
- Unauthorized account access
- Non-payment where applicable
- Conduct creating material risk to BlueGate Procure, our users, or third parties
Users may stop using our services and disconnect authorized third-party integrations at any time.
19. Disclaimer
To the maximum extent permitted by applicable law, BlueGate Procure services are provided on an “as available” basis.
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